ID:- 683

Title:- Estimating Campaign Benefits and Modeling Lift (Overheads)

Description:- In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.

Category:- Data Mining

Link Owner:- kdnuggets.com

Date Added:- May 31, 2007 09:59:29 AM

Number Hits:- 0